The Globe Logo (1957 - 1991)
Below is a very interesting article published in the March 1959 issue of Industrial Design Magazine. The article discusses Pan Am's transition from the "globe & wing" logo to the more modern "globe" logo. You will read about how the design team traveled extensively on Pan Am's routes around the world for several months before making any recommendations and how much of the design concept was created for the introduction of Boeing 707 jet service in October of 1959.
The thumbnail images on this page may either be viewed individually or in slide show format.
Each image has a date and brief description at the bottom.
To view individual images click on the image and then click on the close icon at the bottom when finished.
The Virtual Pan Am Museum
You may begin the slide show at any picture by clicking on an image. You must advance the images yourself. To move the slide show forward you may press the "N" key (for next) or mouse over the upper right portion of the image and click on the "next" pop up tab. To move backward you may press the "P" key (for previous) or mouse over the upper left portion of the image and click on the "prev" pop up. You may close the slide show from any image by moving the mouse to the lower right portion of the image and selecting close. Enlarged slide show images are different sizes and in some instances you may need to scroll around to see all of the image.
The logo / branding change covered everything that customers could see or feel from airport & ticket office counter signs to ticket jackets, to aircraft seat fabric coverings, to blankets and galley curtains as well as ground vehicles and promotional flight bags. The article was scanned at very high quality for easy reading so pages may take a few moments to download.
"Globe & Wing" Logo (1944-1957)
"Globe" Logo (1957 - 1991)